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The main purpose of this document is to provide information for companies interested in the distribution of leaflets in Pollokshields and Pollokshaws located in the city of Glasgow specifically in the South Side including the postcodes G41 and G43. This area of Glasgow, comprised of approximately 20,000 households, is characterised by a variety of houses mainly with traditional features that include tenement housing, construction materials such as sandstone, tower blocks and lately, according to the development of the area, modern brick.
The Leaflet Distribution considering the demography in Pollokshaws and Pollockshields
This area of Glasgow, comprising the postcodes G41 and G43 (Pollockshields and Pollockshaws),is composed by a variety of population based on a demographic analysis of the city. In this order of ideas, there are different types of social groups. The first one are the residents that involve a mix of less or high affluent people. In the same way are found people from the region of South Asia mainly from Pakistan. Taking into account the above, it is required to know and identified the areas that will apply for your leaflet distribution according to the demographic parameter.
During the distribution of leaflet it was found that approximately 80% of G41 and G43 area is represented by affluent households but less than 60% are part of the wealthier group. This can be explained from the perspective that the demographic groups with less loaded comprise the most density due to the tenement and tower block housing while the other type of population (less density) are characterised by houses detached or semi-detached.
Based on the information provided before, it is important to highlight that the leaflet distribution in Pollockshaws and Pollockshields can be difficult because the area has variety of social, ethnic, demographic, cultural and property characteristics. Therefore, the distribution must be carried out in the appropriate area clearly knowing the main purpose of the leaflet distribution and the final user of it unless the offered product fits perfectly with all types of demographic groups. Taking into account this information, the success of the distribution in the G41 and G43 area will be based on a suitable study and design of the leaflet and the appropriate areas for the distribution. For this purpose, we offer to you our technology to create a demographic profile in a specific area in order to ensure that the final user of the leaflet distribution in Glasgow will be the right one.
Leaflet Distribution in the South Side of Glasgow by the F|D|G Flyer Distribution Glasgow
The southern area of the city is marked by a variety of demographic population and housing types found in a diverse range of tower blocks constructions, traditional tenement and detached houses. Based on this, the main objective during the distribution is to ensure that is carried out into the proper areas and appropriate people. The demographic analysis of the area allowed identifying that the south side of Glasgow is a common target of leaflet distribution and also direct marketing or sales. Taking into account this, the design and leaflet delivery on the area should be carried out in a way that distinguishes above the rest. If you need more information about the suitable design of the leaflet, we invite to you to read the leaflet design section.