However… we also compared this to another recent promotion campaign located inside a shopping centre at a time when it happened to be raining. As a result of the rain outside, the footfall inside the shopping centre increased and had the knock on effect of a higher than average (indoor) uptake in promotional material. This may seem quite an obvious and even insignificant little post, but when you have a co-ordinated, 8 city, outdoor flyer distribution campaign for a time-sensitive offer or voucher, the wonderful British weather could have a serious i mpact on the client’s return or redemptions. Think about it…10,000 flyers x 8 cities = 80,000 flyers. Average flyer distribution in 1 hour (1x promotion staff in dry conditions) = 240 to 360 units. 8 cities = 1920 to 2880 flyers per campaign per hour. In wet conditions this could equate to missing up to 75% of the target audience, and that’s damaging in anybody’s book. It’s impossible to predict the UK weather, but if you can plan ahead with a good weather forecast in mind, the results could be significantly better.

This may seem quite an obvious and even insignificant little post, but when you have a co-ordinated, 8 city, outdoor flyer distribution campaign for a time-sensitive offer or voucher, the wonderful British weather could have a serious impact on the client’s return or redemptions. Think about it…10,000 flyers x 8 cities = 80,000 flyers. Average flyer distribution in 1 hour (1x promotion staff in dry conditions) = 240 to 360 units. 8 cities = 1920 to 2880 flyers per campaign per hour. In wet conditions this could equate to missing up to 75% of the target audience, and that’s damaging in anybody’s book. It’s impossible to predict the UK weather, but if you can plan ahead with a good weather forecast in.

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